{"id":6900,"date":"2023-07-19T10:00:43","date_gmt":"2023-07-19T01:00:43","guid":{"rendered":"https:\/\/www.kaku-ichi.co.jp\/media\/?p=6900"},"modified":"2023-06-23T10:05:12","modified_gmt":"2023-06-23T01:05:12","slug":"direct-sales-store-sales-increase","status":"publish","type":"post","link":"https:\/\/www.kaku-ichi.co.jp\/media\/business\/general\/direct-sales-store-sales-increase","title":{"rendered":"\u76f4\u58f2\u6240\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u306f"},"content":{"rendered":"<p>\u591a\u304f\u306e\u76f4\u58f2\u6240\u3067\u306f\u3001\u8fb2\u7523\u7269\u3092\u4f5c\u3063\u3066\u6301\u3061\u8fbc\u3080\u751f\u7523\u8005\u304c\u4fa1\u683c\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8ca9\u58f2\u306e\u624b\u6570\u6599\u306a\u3069\u304c\u767a\u751f\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u5378\u5024\u3067\u306f\u306a\u304f\u5c0f\u58f2\u4fa1\u683c\u3092\u30d9\u30fc\u30b9\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u306e\u3067\u3001\u5378\u58f2\u5e02\u5834\u3078\u51fa\u8377\u3059\u308b\u3088\u308a\u3082\u5229\u76ca\u3092\u3068\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5378\u58f2\u5e02\u5834\u3067\u4fa1\u683c\u304c\u4e0b\u843d\u3057\u305f\u3068\u304d\u306e\u30ea\u30b9\u30af\u30d8\u30c3\u30b8\u3068\u3057\u3066\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001\u76f4\u58f2\u6240\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"outline__1\">\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6921\" src=\"https:\/\/www.kaku-ichi.co.jp\/media\/wp-content\/uploads\/2023\/07\/20230719001.jpg\" alt=\"\u76f4\u58f2\u6240\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u306f\uff5c\u753b\u50cf\uff11\" width=\"640\" height=\"427\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u307e\u305a\u5fc3\u304c\u3051\u305f\u3044\u306e\u306f\u300c\u5ba2\u5358\u4fa1\u3092\u3042\u3052\u308b\u300d\u3053\u3068\u3067\u3059\u3002\u5c11\u5b50\u9ad8\u9f62\u5316\u304c\u9032\u307f\u3001\u76f4\u58f2\u6240\u306b\u8db3\u3092\u904b\u3076\u5ba2\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u306f\u7c21\u5358\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u76f4\u58f2\u6240\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306b\u306f\u3001\u5ba2\u5358\u4fa1\u3092\u3042\u3052\u308b\u305f\u3081\u306e\u58f2\u308a\u5834\u4f5c\u308a\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"outline__1_1\">\u5ba2\u306b\u5c4a\u304f\u9673\u5217\u3092\u5fc3\u304c\u3051\u308b<\/h3>\n<p>\u6301\u3061\u8fbc\u3093\u3060\u5546\u54c1\u3092\u305f\u3060\u9673\u5217\u3059\u308b\u3060\u3051\u3067\u306f\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002\u6765\u5e97\u5ba2\u306e\u76ee\u306b\u5546\u54c1\u304c\u5c4a\u304b\u306a\u3051\u308c\u3070\u3001\u58f2\u308c\u308b\u3053\u3068\u3082\u3001\u305d\u3082\u305d\u3082\u624b\u306b\u53d6\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3059\u3089\u53f6\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u306e\u76ee\u306b\u5c4a\u304b\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308bPOP\u5e83\u544a\u203b\u3092\u3064\u3051\u305f\u308a\u3001\u9673\u5217\u68da\u306b\u89d2\u5ea6\u3092\u3064\u3051\u3066\u5546\u54c1\u3092\u898b\u3048\u3084\u3059\u304f\u3057\u305f\u308a\u3001\u9673\u5217\u6570\u3092\u5897\u3084\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u203b\u8ca9\u58f2\u5e97\u306a\u3069\u306e\u5185\u5916\u306b\u5c55\u958b\u3055\u308c\u308b\u5e83\u544a\u3084\u30c7\u30a3\u30b9\u30d7\u30ec\u30fc\u985e\u306e\u7dcf\u79f0\u3002point of purchase\u5e83\u544a\u306e\u7565\u3002\uff08\u51fa\u5178\u5143\uff1a\u5c0f\u5b66\u9928\u3000\u65e5\u672c\u5927\u767e\u79d1\u5168\u66f8(\u30cb\u30c3\u30dd\u30cb\u30ab)\uff09<\/p>\n<p>\u306a\u304a\u3001\u76f4\u58f2\u6240\u306b\u8a2d\u7f6e\u3059\u308bPOP\u5e83\u544a\u306f\u3001\u5e02\u8ca9\u3055\u308c\u3066\u3044\u308b\u5b9a\u578b\u6587\u306e\u3082\u306e\u3084\u30d1\u30bd\u30b3\u30f3\u3067\u5370\u5237\u3057\u305f\u3082\u306e\u3088\u308a\u3082\u624b\u66f8\u304d\u306e\u65b9\u304c\u6709\u52b9\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3 id=\"outline__1_2\">\u5546\u54c1\u7279\u5fb4\u3084\u4e0b\u3054\u3057\u3089\u3048\u306e\u65b9\u6cd5\u3001\u30ec\u30b7\u30d4\u306a\u3069\u306e\u60c5\u5831\u3092\u5408\u308f\u305b\u3066\u63d0\u4f9b\u3059\u308b<\/h3>\n<p>\u6765\u5e97\u3059\u308b\u6d88\u8cbb\u8005\u306f\u91ce\u83dc\u3084\u679c\u7269\u306b\u8a73\u3057\u3044\u4eba\u3070\u304b\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5546\u54c1\u3092\u624b\u306b\u53d6\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u6709\u52b9\u306a\u306e\u306f\u3001\u54c1\u7a2e\u306e\u60c5\u5831\u3084\u98df\u3079\u65b9\u3001\u4e0b\u3054\u3057\u3089\u3048\u306e\u65b9\u6cd5\u3084\u30ec\u30b7\u30d4\u306a\u3069\u306e\u60c5\u5831\u3092\u5408\u308f\u305b\u3066\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u54c1\u7a2e\u304c\u591a\u3044\u5546\u54c1\u306e\u5834\u5408\u306f\u3001\u6d88\u8cbb\u8005\u304c\u9078\u3073\u3084\u3059\u3044\u3088\u3046\u54c1\u7a2e\u3054\u3068\u306e\u7279\u5fb4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u54c1\u7a2e\u306e\u9055\u3044\u306b\u8208\u5473\u304c\u51fa\u305f\u6d88\u8cbb\u8005\u306e\u4e2d\u306b\u306f\u3001\u98df\u3079\u6bd4\u3079\u3092\u3059\u308b\u305f\u3081\u306b\u7570\u306a\u308b\u54c1\u7a2e\u3092\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u8fd1\u5e74\u3001\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u306f1\u6b21\u52a0\u5de5\u3055\u308c\u305f\u8fb2\u7523\u52a0\u5de5\u54c1\u304c\u591a\u304f\u51fa\u56de\u3063\u3066\u304a\u308a\u3001\u82e5\u3044\u4e16\u4ee3\u306e\u4eba\u306e\u4e2d\u306b\u306f\u30a2\u30af\u629c\u304d\u306e\u65b9\u6cd5\u3092\u77e5\u3089\u306a\u3044\u4eba\u3082\u3044\u307e\u3059\u3002\u4e0b\u3054\u3057\u3089\u3048\u304c\u5fc5\u8981\u306a\u5546\u54c1\u306b\u306f\u3001\u305d\u306e\u65b9\u6cd5\u3084\u98df\u3079\u65b9\u306a\u3069\u306e\u60c5\u5831\u3092\u5408\u308f\u305b\u3066\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u30cf\u30fc\u30c9\u30eb\u3092\u4f4e\u304f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3 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id=\"outline__1_4\">\u6a5f\u4f1a\u30ed\u30b9\u3092\u907f\u3051\u308b<\/h3>\n<p>\u6a5f\u4f1a\u30ed\u30b9\u3068\u306f\u300c\u5546\u54c1\u304c\u3042\u308c\u3070\u58f2\u308c\u3066\u3044\u305f\u306e\u306b\u3001\u5546\u54c1\u304c\u6b20\u54c1\u307e\u305f\u306f\u4e0d\u8db3\u3057\u305f\u305f\u3081\u306b\u8ca9\u58f2\u3059\u308b\u6a5f\u4f1a\u3092\u640d\u5931\u3057\u3001\u672c\u6765\u5f97\u3089\u308c\u305f\u5229\u76ca\u3092\u9003\u3059\u3053\u3068\u300d\u3092\u6307\u3057\u307e\u3059\uff08\u51fa\u5178\u5143\uff1a<a href=\"https:\/\/xtrend.nikkei.com\/atcl\/word\/00\/00001\/00159\/#:~:text=%E6%A9%9F%E4%BC%9A%E6%90%8D%E5%A4%B1%20%EF%BC%88%E6%A9%9F%E4%BC%9A%E3%83%AD%E3%82%B9%EF%BC%89%20%E3%82%AD%E3%82%AB%E3%82%A4%E3%82%BD%E3%83%B3%E3%82%B7%E3%83%84&amp;text=%E5%95%86%E5%93%81%E3%81%8C%E3%81%82%E3%82%8C%E3%81%B0%E5%A3%B2%E3%82%8C,%E3%83%81%E3%83%A3%E3%83%B3%E3%82%B9%E3%83%AD%E3%82%B9%E3%81%A8%E3%82%82%E3%81%84%E3%81%86%E3%80%82\" target=\"_blank\" rel=\"noopener noreferrer\">\u6a5f\u4f1a\u640d\u5931\uff08\u6a5f\u4f1a\u30ed\u30b9\uff09\uff1a\u65e5\u7d4c\u30af\u30ed\u30b9\u30c8\u30ec\u30f3\u30c9<\/a>\uff09\u3002<\/p>\n<p>\u76f4\u58f2\u6240\u306b\u6301\u3061\u8fbc\u3093\u3060\u5546\u54c1\u304c\u58f2\u308a\u5207\u308c\u308b\u3053\u3068\u306f\u597d\u307e\u3057\u3044\u3053\u3068\u3067\u3059\u304c\u3001\u305d\u308c\u4ee5\u4e0a\u58f2\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u3082\u3057\u3001\u81ea\u5206\u306e\u6301\u3061\u8fbc\u3093\u3060\u5546\u54c1\u304c\u65e9\u3044\u6642\u9593\u5e2f\u306b\u58f2\u308a\u5207\u308c\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u58f2\u308a\u5207\u308c\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3057\u3001\u6301\u3061\u8fbc\u3080\u91cf\u3092\u5897\u3084\u3057\u305f\u308a\u3001\u7d0d\u54c1\u983b\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u6a5f\u4f1a\u30ed\u30b9\u3092\u907f\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"outline__2\">\u3069\u3093\u306a\u5546\u54c1\u304c\u76f4\u58f2\u6240\u3067\u58f2\u308c\u3066\u3044\u308b\uff01\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6922\" src=\"https:\/\/www.kaku-ichi.co.jp\/media\/wp-content\/uploads\/2023\/07\/20230719002.jpg\" alt=\"\u76f4\u58f2\u6240\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u306f\uff5c\u753b\u50cf\uff12\" width=\"640\" height=\"436\" 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272<\/li>\n<li>\u91ce\u83dc 219<\/li>\n<li>\u304d\u3085\u3046\u308a 155<\/li>\n<li>\u7c73 87<\/li>\n<li>\u3044\u3061\u3054 81<\/li>\n<li>\u5207\u308a\u82b1 75<\/li>\n<li>\u306a\u3059 70<\/li>\n<li>\u679c\u7269 68<\/li>\n<li>\u307f\u304b\u3093 57<\/li>\n<li>\u308a\u3093\u3054\u3001\u306d\u304e \u540454<\/li>\n<li>\u307b\u3046\u308c\u3093\u305d\u3046 53<\/li>\n<li>\u30ad\u30e3\u30d9\u30c4 52<\/li>\n<li>\u3076\u3069\u3046 50<\/li>\n<li>\u3057\u3044\u305f\u3051 48<\/li>\n<li>\u30c8\u30a6\u30e2\u30ed\u30b3\u30b7 43<\/li>\n<li>\u306a\u3057 41<\/li>\n<li>\u5c71\u83dc 35<\/li>\n<li>\u3060\u3044\u3053\u3093\u30fb\u5375 \u540432<\/li>\n<li>\u9bae\u9b5a 31<\/li>\n<li>\u305f\u307e\u306d\u304e 30<\/li>\n<\/ol>\n<p>\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/www.naro.affrc.go.jp\/org\/tarc\/to-noken\/DB\/DATA\/069\/069-131.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u8fb2\u7523\u7269\u76f4\u58f2\u6240\u306e\u904b\u55b6\u6539\u5584\u70b9\u3092\u63a2\u308b\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee\u306e\u9078\u5b9a<\/a><\/p>\n<p>\u76f4\u58f2\u6240\u3067\u3001\u58f2\u308c\u7b4b\u4e0a\u4f4d\u54c1\u76ee\u3092\u8ca9\u58f2\u3057\u3066\u307f\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p>&nbsp;<\/p>\n<p>\u53c2\u8003\u6587\u732e<\/p>\n<p>\u6298\u7b20\u4fca\u8f14\u300e\u8fb2\u5bb6\u306e\u672a\u6765\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u601d\u8003\u306b\u3042\u308b\u3000EC\u30fb\u76f4\u58f2\u30fb\u8f38\u51fa \u58f2\u308c\u308b\u3057\u304f\u307f\u306e\u4f5c\u308a\u65b9\u300f\uff08\u30a4\u30ab\u30ed\u30b9\u51fa\u7248\u30012021\u5e74\uff09<\/p>\n<ol>\n<li><a href=\"https:\/\/www.alic.go.jp\/content\/000151893.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u5168\u56fd\u8fb2\u6797\u6c34\u7523\u7269\u76f4\u58f2\u6240\u30fb\u5b9f\u614b\u8abf\u67fb\u304b\u3089\u898b\u3048\u308b \u76f4\u58f2\u6240\u306e\u4eca\u3068\u91ce\u83dc\u8ca9\u58f2<\/a><\/li>\n<li><a href=\"https:\/\/www.naro.affrc.go.jp\/org\/tarc\/to-noken\/DB\/DATA\/069\/069-131.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u8fb2\u7523\u7269\u76f4\u58f2\u6240\u306e\u904b\u55b6\u6539\u5584\u70b9\u3092\u63a2\u308b\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee\u306e\u9078\u5b9a<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u591a\u304f\u306e\u76f4\u58f2\u6240\u3067\u306f\u3001\u8fb2\u7523\u7269\u3092\u4f5c\u3063\u3066\u6301\u3061\u8fbc\u3080\u751f\u7523\u8005\u304c\u4fa1\u683c\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8ca9\u58f2\u306e\u624b\u6570\u6599\u306a\u3069\u304c\u767a\u751f\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u5378\u5024\u3067\u306f\u306a\u304f\u5c0f\u58f2\u4fa1\u683c&#8230; <a href=\"https:\/\/www.kaku-ichi.co.jp\/media\/business\/general\/direct-sales-store-sales-increase\"><font color=\"6bb643\">\u3010\u7d9a\u304d\u3092\u8aad\u3080\u3011<\/font><\/a><\/p>\n","protected":false},"author":2,"featured_media":6921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kaku-ichi.co.jp\/media\/wp-json\/wp\/v2\/posts\/6900"}],"collection":[{"href":"https:\/\/www.kaku-ichi.co.jp\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaku-ichi.co.jp\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaku-ichi.co.jp\/media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaku-ichi.co.jp\/media\/wp-json\/wp\/v2\/comments?post=6900"}],"version-history":[{"count":2,"href":"https:\/\/www.kaku-ichi.co.jp\/media\/wp-json\/wp\/v2\/posts\/6900\/revisions"}],"predecessor-version":[{"id":6923,"href":"https:\/\/www.kaku-ichi.co.jp\/media\/wp-json\/wp\/v2\/posts\/6900\/revisions\/6923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaku-ichi.co.jp\/media\/wp-json\/wp\/v2\/media\/6921"}],"wp:attachment":[{"href":"https:\/\/www.kaku-ichi.co.jp\/media\/wp-json\/wp\/v2\/media?parent=6900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaku-ichi.co.jp\/media\/wp-json\/wp\/v2\/categories?post=6900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaku-ichi.co.jp\/media\/wp-json\/wp\/v2\/tags?post=6900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}